Friday, October 21, 2016

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Don't Invest in SEO! (if you're expecting FAST results)

SEO is a crockpot, not a microwave. Just like a delicious roast needs time to sit, cook, and develop into something juicy for dinner, so does your SEO. Learn more: transcript:

Hi everybody! This is Eric from ProtoFuse.

Today I want to walk you through something you probably don't hear a whole lot,--- "Don't invest in SEO". Now, that's really hard for me to say because I love SEO, I'm very passionate about it, I provide services and our company does consulting. I really get that it's worth the investment but, here's a really helpful analogy if you're kind of on the fence of whether or not you should invest your marketing dollars in search engine optimization.

The key here is don't invest in SEO if you're expecting fast results and here’s where the analogy comes into play. SEO is like a crock pot. It is definitely not a microwave (I'm sure you're enjoying my wonderful drawings here). SEO is very much like a crock pot because it's slow. If you're expecting to spend money in SEO and get results in a few weeks, a month, or maybe even two months, you might be setting yourself up for failure.

You need to take a long-term approach. It's a minimum of probably a month. If you have a brand new website, that could probably take a little bit longer to gain any sort of traction to see a boost in rankings or traffic. I usually like to give a benchmark of around 6 months or so before you really start to see any movement on keywords, organic traffic. And SEO is not something that you can just throw money at and expect a mound full of money is going to make any difference. It takes time to build authority. It takes time for Google to crawl index and figure out if the content you're pushing out is relative to what you want to rank for.

Definitely, think crock pot analogy rather than microwave. If you need traffic very quickly and you're not willing to wait one, two, three, four, or six months a year to get that organic traffic, there's different ways to approach it. You can invest in Pay Per Click. You could get on the first page to Google within a few hours, if you want to, depending on your industry and your niche and how much you're willing to spend for a particular keyword. You can hire more sales people, knock on doors, get the word out about your product or service, or you can just do guerrilla marketing and there's so many different ways that you could approach in spending money.

But, don't spend money on SEO if you really want that fast results. That's the key in all of this. Think long term with it. If you do, you'll be able to work a lot easier with an SEO consultant or a service provider and hopefully, they are leveraging expectations.

So, that's it! Think crock pot and not microwave when it comes to SEO.

Internet service appears to stablize after waves of cyber attacks

Internet service appears to stablize after waves of cyber attacks

WATCH Full Video : Full Video : least two successive waves of online attacks blocked multiple major websites Friday, at times making it impossible for many users on the East Coast to access Twitter, Spotify, Netflix, Amazon, Tumblr, Reddit and other sites.

The first attacks appear to have begun around 7:10 a.m. Friday, then resolved towards 9:30 a.m., but then a fresh wave began.

The cause was a large-scale distributed denial of service attack (DDoS) against Internet performance company Dyn that blocked user access to many popular sites. Such DDoS attacks have a long history online but may be increasing in numbers with the recent release of easy-to-use computer code to create them.

Denial of service attacks occur when someone, or a group of people, floods a particular site or service with large amounts of fake traffic in an attempt to overwhelm the system and take it offline.

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Effects felt nationwide

Dyn reported the sites going down at around 11:10 a.m. UTC, or roughly 7:10 a.m. ET, posting on its website that it "began monitoring and mitigating a DDoS attack against our Dyn Managed DNS infrastructure."

In an update posted at 8:45 a.m. ET, the company confirmed the attack, noting that "this attack is mainly impacting US East and is impacting Managed DNS customers in this region. Our Engineers are continuing to work on mitigating this issue."

By 2:52 p.m. ET, Dyn posted that the service monitoring issues had been resolved and that its engineers continued to investigate and mitigate the attacks on its infrastructure.

Amazon, whose web service AWS hosts many of the web's popular destinations including Netflix, also reported East Coast issues around the same time. In an update posted at 9:36 a.m. ET it said that it had "been resolved and the service is operating normally."

White House Press Secretary Josh Earnest said the Department of Homeland Security was “monitoring the situation" but that “at this point I don’t have any information about who may be responsible for this malicious activity.”

Who and why unknown

It was unclear Friday who was behind the attacks and whether they were focused on Dyn specifically or on the many companies that it provides services to.

The attack is “consistent with record-setting sized cyberattacks seen in the last few weeks,” said Carl Herberger, vice president of security at security company Radware.

He noted that easy-to-use computer code that allows even amateurs to create to create robot networks, so-called 'bot nets', to attack websites was released by hackers earlier this month

USA TODAY

Internet of Things comes back to bite us as hackers spread botnet code

Others worried the attack could be from a nation-state rather than simply a single individual seeking to wreak havoc.

“This is not a script kiddie,” said Markus Jakobsson, chief scientist at Agari, a computer security firm based in San Mateo, Calif. By that he meant unskilled hackers who use others' programs, or scripts, to hack into systems because they lack the expertise to write their own software.

“This not just an instant job, this is something that was probably worked on for weeks if not for months by really competent people,” he said.

Disruption

A post on Hacker News first identified the attack and named the sites that were affected. Several sites, including Spotify and GitHub, took to Twitter this morning to post status updates once the social network was back online.

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Spotify Status ✔ @SpotifyStatus

Uh oh, we’re having some issues right now and investigating. We’ll keep you updated!

1:59 PM - 21 Oct 2016

25 25 Retweets 39 39 likes

Twitter users similarly took to the service to keep lists of which sites were down and comment on the situation. The term DDoS quickly vaulted to among the top of the site's list of "Trending Topics" in the United States.

"DDoS attack this morning takes out Reddit, Twitter & Spotify," wrote user @Anubis8. "Work productivity increases by 300%."

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Emmy Caitlin @emmycaitlin

Anyone else having a whole lot of trouble with sites loading properly this morning? Paypal is down, Twitter was down, Netflix half loading.

1:36 PM - 21 Oct 2016

6 6 Retweets 5 5 likes

"Anyone else having a whole lot of trouble with sites loading properly this morning?," tweeted Emmy Caitlin. "Paypal is down, Twitter was down, Netflix half loading."

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Ben duPont @BenjaminduPont

Looks like Twitter is down again.....now 1 billion people won't know what I had for breakfast.

1:29 PM - 21 Oct 2016

12 12 Retweets 27 27 likes

How the attack works

The False Flag Russian Cyber Attack: SOURCES

Did Russia launch a cyber attack against Twitter, Netflix, Reddit, Spotify and other websites, or is there more to the story?

Sources:

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